Rowena London Swimwear

💔 A Heartfelt Goodbye to Our Community 💔

After 23 beautiful years designing swimwear on Carnaby Street, Rowena and James have made the heartbreaking decision to close their boutique following Rowena’s recent diagnosis.

What began as a small family swimwear shop became a beloved destination for timeless beachwear, elegant bikinis, and flattering summer essentials worn by thousands of women across the UK.

As a final thank you to our loyal community, we’re offering our lowest prices ever on all remaining swimwear collections — one last time.

• 10% EXTRA ON 2 ITEMS
• 15% EXTRA ON 3 ITEMS
• 20% EXTRA ON 4 ITEMS
• 25% EXTRA ON 5 ITEMS

*Discounts are automatically applied at checkout

38 products