About Us

Beautiful heels your feet will actually thank you for.

Our Story

Rowena London began on Carnaby Street with a simple frustration: why should a lovely pair of heels mean sore feet by lunchtime? For twenty-three years we have sought out footwear that refuses to make a woman choose between looking elegant and feeling comfortable — heels with real support built in, so you can wear them from the morning right through to the last dance without a second thought.

Every style is chosen for how it fits and feels first, and how it looks a very close second — though we rarely have to compromise on either. Cushioned footbeds, proper arch support, steady heels and room for your toes: the quiet details that let you walk tall, all day, without the ache.

What We Stand For

A Fond Farewell

After twenty-three wonderful years, Rowena London is closing its doors for the last time. As a final thank-you to every woman who has walked with us, our whole collection is now available at deeply reduced prices while stock lasts — once a pair has gone, it is gone for good.

Based in London and shipping right across the United Kingdom, we are proud to have spent all these years proving that comfortable and beautiful were never opposites. Thank you for being part of the journey.