Women's Dresses — Ayoni | Quiet Luxury

Name: Women's Dresses — Ayoni
Brand: Rowena London
Price: 39.95 GBP
Availability: InStock

Size Chart

Women's Dresses — Ayoni

Size	US	Bust (in)	Waist (in)	Hips (in)
XS	0–2	32–33.5	24.5–26	34.5–36
S	4	33.5–35	26–27.5	36–37.5
M	6–8	35–37	27.5–29	37.5–39.5
L	10	37–39.5	29–31.5	39.5–41.5
XL	12	39.5–42	31.5–34	41.5–44
2XL	14	42–44	34–36	44–46.5
3XL	16	44–46.5	36–38.5	46.5–49

Size	US	Bust (in)	Waist (in)
XS	0–2	31.5–33	23.5–25
S	4	33–34.5	25–26.5
M	6–8	34.5–36	26.5–28
L	10	36–38.5	28–30.5
XL	12	38.5–41	30.5–33
2XL	14	41–43.5	33–35.5
3XL	16	43.5–46	35.5–38

Size	US	Waist (in)	Hips (in)	Inseam (in)
XS	0–2	24.5–26	34.5–36	30.5
S	4	26–27.5	36–37.5	31
M	6–8	27.5–29	37.5–39.5	31.5
L	10	29–31.5	39.5–41.5	32
XL	12	31.5–34	41.5–44	32.5
2XL	14	34–36	44–46.5	32.5
3XL	16	36–38.5	46.5–49	33

US / CA	UK	Foot Length (in)
5	3	8.5 – 8.7
5.5	3.5	8.7 – 8.9
6	4	8.9 – 9.1
6.5	4.5	9.1 – 9.3
7	5	9.3 – 9.5
7.5	5.5	9.5 – 9.7
8	6	9.7 – 9.8
8.5	6.5	9.8 – 10.0
9	7	10.0 – 10.2
9.5	7.5	10.2 – 10.4
10	8	10.4 – 10.6
10.5	8.5	10.6 – 10.8
11	9	10.8 – 11.0

Note:
Foot length measurements are average values and may vary slightly depending on the brand or shoe model.
We recommend allowing about 0.2 to 0.4 inches of extra space beyond your foot length for the most comfortable fit.

Size	Width (in)	Height (in)	Depth (in)
Small	8 – 9.5	5.5 – 7	2.5 – 3
Medium	10 – 12	7 – 8.5	3 – 5
Large	12.5 – 15	9.5 – 12	5 – 6.5

Dimensions are approximate and may vary slightly between styles.

£134.95 GBP £39.95 SAVE 70%

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Colour — Pink

Pink

Brown

Size — Size Chart

UK 8 (S)

UK 10 (M)

UK 12/14 (L)

UK 16 (XL)

UK 18 (2XL)

UK 20 (3XL)

Only 6 left in stock!

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Sale Update: As Rowena London is closing for good, stock will not be replenished. If "Add to Basket" is still active, items are still available — order before it's too late!

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Designed to Flatter, Made to Move

Crafted with care, the Ayoni dress is the piece you'll reach for time and again — flattering, comfortable, polished.

WHY YOU'LL LOVE OUR WOMEN'S DRESSES:

Soft on the skin — designed for hours of comfort
Easy-care fabric — looks polished without the fuss
Flattering silhouette — flattering across body shapes
Considered drape — fabric that moves beautifully
Modern femininity — quiet confidence in every detail

Effortless for parties, weddings, dinners and day-to-night looks. Spring/Summer 2026 collection.

Discover the full Women's Dresses collection

For us, quality and customer satisfaction are everything. We only offer products of the highest quality because we believe you deserve nothing less. Every piece is carefully chosen and tested to meet our exacting standards.

We want you to shop with complete confidence, with no risk at all. If a piece doesn't quite suit you the way you hoped, you have 30 days from delivery to return it — including during our closing period.

To start a return, simply get in touch with us by email at support@rowenalondon.com. We'll come back to you quickly and walk you through every step personally, so the whole process is as simple and clear as possible.

Our customer support team is available 24/7 to answer any questions you may have. Whether you need advice on a piece or help with an order, we're here to walk you through it — with personal, thoughtful care.

Don't hesitate to get in touch, we'd love to help.

Contact: support@rowenalondon.com

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Mix & match for an extra 10% off

Verified customer

“Such a flattering fit — the high waist really tucks me in. Held up brilliantly through a week of swimming.”

Charlotte W.

Brighton · 1 day ago

Purchased: Auriane — High-waist bikini

Verified customer

“Lovely fit and the stripes are gorgeous. Dries quickly and feels really comfortable in the water.”

Margaret H.

St Ives · 2 days ago

Purchased: Sidonie — Striped one-piece swimsuit

Verified customer

“I can walk all day with no aches at all. The boots look great and feel really well made. Highly recommend.”

Susan B.

Manchester · 1 day ago

Purchased: Élise — Western orthopaedic boots

Verified customer

“Light, easy to wear and the cut is so flattering. I reach for it almost every day.”

Sophie T.

Bath · 3 days ago

Purchased: Adélaïde — Floral casual dress

Verified customer

“The fabric drapes beautifully and stays cool on warm days. I'm already ordering another colour.”

Eleanor C.

Cotswolds · 2 days ago

Purchased: Iris — Fluid maxi dress

Verified customer

“Beautiful dress, even prettier in person. So comfortable I've worn it three weekends in a row.”

Diane P.

Bristol · 1 day ago

Purchased: Tess — Printed summer dress

Verified customer

“The colours are stunning and the cut is brilliant. Plenty of compliments whenever I wear it!”

Amelia R.

London · 4 days ago

Purchased: Margaux — Bright floral dress

Verified customer

“The sage green is lovely and the fabric is so soft. Sizing is spot on — I'm thrilled with it.”

Patricia M.

York · 2 days ago

Purchased: Claire — Sage floral dress

Verified customer

“Lovely flowy boho dress, really comfortable. The print is so different from the high street — love it!”

Caroline F.

Edinburgh · 1 day ago

Purchased: Amandine — Bohemian floral dress

Verified customer

“Such an elegant blouse — looks lovely with jeans or smart trousers. Fabric feels light and beautiful.”

Helen S.

Cambridge · 3 days ago

Purchased: Juliette — Elegant summer blouse

A QUIET GOODBYE

After 23 wonderful years on Carnaby Street, the time has come to close the doors of Rowena London.

A recent diagnosis has changed everything for Rowena. She and James have chosen to step back from the shop — to slow down, to travel while they still can, and to make the most of every moment together.

As a final farewell, the entire collection is now available at deeply reduced prices. A heartfelt thank-you to every woman who has been part of this journey.

With love,
Rowena & James

Frequently Asked Questions (FAQ)

Yes! We offer free delivery on all orders across the United Kingdom, no minimum spend required. Once dispatched, you'll receive a tracking number by email.

Standard delivery takes 7–12 business days. You can track your parcel at any time on our Track Your Order page.

No worries! We offer a 30-day return policy. Simply get in touch with us at support@rowenalondon.com with your order number and we'll guide you through the return process.

We work directly with European designers and manufacturers, cutting out the middlemen. This allows us to offer premium quality at accessible prices — without ever compromising on style or craftsmanship.

We accept Visa, Mastercard, American Express, Apple Pay, Google Pay and Shop Pay. All transactions are securely processed through Shopify's encrypted checkout.

FREE SHIPPING

Enjoy free delivery on all orders across the United Kingdom, with real-time tracking via Royal Mail.

CUSTOMER SUPPORT

Have a question, a return, or just need a hand? Our team is here to help you quickly and personally. Get in touch with us at: support@rowenalondon.com

30-DAY MONEY-BACK GUARANTEE

At Rowena London, shop with complete peace of mind thanks to our money-back guarantee.

SECURE PAYMENT

Pay with confidence using credit card, PayPal, Apple Pay, Shop Pay, and more.

FREE SHIPPING

Enjoy free delivery on all orders across the United Kingdom, with real-time tracking via Royal Mail.

CUSTOMER SUPPORT

Have a question, a return, or just need a hand? Our team is here to help you quickly and personally. Get in touch with us at: support@rowenalondon.com

30-DAY MONEY-BACK GUARANTEE

At Rowena London, shop with complete peace of mind thanks to our money-back guarantee.

SECURE PAYMENT

Pay with confidence using credit card, PayPal, Apple Pay, Shop Pay, and more.

Size	Skirt Length (cm)	Bust (cm)
S	135 cm	104 cm
M	136 cm	109 cm
L	137 cm	114 cm
XL	138 cm	119 cm
2XL	139 cm	124 cm
3XL	140 cm	129 cm

Women's Dresses — Ayoni

Designed to Flatter, Made to Move

WHY YOU'LL LOVE OUR WOMEN'S DRESSES:

FREE SHIPPING

CUSTOMER SUPPORT

30-DAY MONEY-BACK GUARANTEE

SECURE PAYMENT

FREE SHIPPING

CUSTOMER SUPPORT

30-DAY MONEY-BACK GUARANTEE

SECURE PAYMENT

Size chart