Rachel K.
Rachel K. and 7k+ other customers love and recommend Rowena London

Women's Maxi Dresses — ROSALINE

Size Chart

Women's Maxi Dresses — ROSALINE

Size US Bust (in) Waist (in) Hips (in)
XS0–232–33.524.5–2634.5–36
S433.5–3526–27.536–37.5
M6–835–3727.5–2937.5–39.5
L1037–39.529–31.539.5–41.5
XL1239.5–4231.5–3441.5–44
2XL1442–4434–3644–46.5
3XL1644–46.536–38.546.5–49
Size US Bust (in) Waist (in)
XS0–231.5–3323.5–25
S433–34.525–26.5
M6–834.5–3626.5–28
L1036–38.528–30.5
XL1238.5–4130.5–33
2XL1441–43.533–35.5
3XL1643.5–4635.5–38
Size US Waist (in) Hips (in) Inseam (in)
XS0–224.5–2634.5–3630.5
S426–27.536–37.531
M6–827.5–2937.5–39.531.5
L1029–31.539.5–41.532
XL1231.5–3441.5–4432.5
2XL1434–3644–46.532.5
3XL1636–38.546.5–4933
US / CA UK Foot Length (in)
538.5 – 8.7
5.53.58.7 – 8.9
648.9 – 9.1
6.54.59.1 – 9.3
759.3 – 9.5
7.55.59.5 – 9.7
869.7 – 9.8
8.56.59.8 – 10.0
9710.0 – 10.2
9.57.510.2 – 10.4
10810.4 – 10.6
10.58.510.6 – 10.8
11910.8 – 11.0

Note:
Foot length measurements are average values and may vary slightly depending on the brand or shoe model.
We recommend allowing about 0.2 to 0.4 inches of extra space beyond your foot length for the most comfortable fit.

Size Width (in) Height (in) Depth (in)
Small8 – 9.55.5 – 72.5 – 3
Medium10 – 127 – 8.53 – 5
Large12.5 – 159.5 – 125 – 6.5

Dimensions are approximate and may vary slightly between styles.

* This is a reference guide. Measurements in inches.
£150.00 GBP £44.95 SAVE 70%
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Sale Update: As Rowena London is closing for good, stock will not be replenished. If "Add to Basket" is still active, items are still available — order before it's too late!
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A Dress with Quiet Confidence

Crafted with care, the ROSALINE dress is the piece you'll reach for time and again — flattering, comfortable, polished.

WHY YOU'LL LOVE OUR WOMEN'S MAXI DRESSES:

  • Flattering silhouette — flattering across body shapes
  • Modern femininity — quiet confidence in every detail
  • Considered drape — fabric that moves beautifully
  • Soft on the skin — designed for hours of comfort
  • Wear-it-everywhere — from weddings to dinners to day events

Perfect for garden parties, summer weddings, holidays and elegant afternoons. Spring/Summer 2026 collection.

Discover the full Women's Maxi Dresses collection

For us, quality and customer satisfaction are everything. We only offer products of the highest quality because we believe you deserve nothing less. Every piece is carefully chosen and tested to meet our exacting standards.

We want you to shop with complete confidence, with no risk at all. If a piece doesn't quite suit you the way you hoped, you have 30 days from delivery to return it — including during our closing period.

To start a return, simply get in touch with us by email at support@rowenalondon.com. We'll come back to you quickly and walk you through every step personally, so the whole process is as simple and clear as possible.

Our customer support team is available 24/7 to answer any questions you may have. Whether you need advice on a piece or help with an order, we're here to walk you through it — with personal, thoughtful care.

Don't hesitate to get in touch, we'd love to help.

Contact: support@rowenalondon.com

Mix & match for an extra 10% off

VERIFIED REVIEWS

WHAT OUR CUSTOMERS ARE SAYING

4.8 / 5 · Trusted by 4,718+ happy customers across United Kingdom
Charlotte W.
Verified customer

“Such a flattering fit — the high waist really tucks me in. Held up brilliantly through a week of swimming.”

Charlotte W.

Brighton · 1 day ago

Purchased: Auriane — High-waist bikini

Margaret H.
Verified customer

“Lovely fit and the stripes are gorgeous. Dries quickly and feels really comfortable in the water.”

Margaret H.

St Ives · 2 days ago

Purchased: Sidonie — Striped one-piece swimsuit

Susan B.
Verified customer

“I can walk all day with no aches at all. The boots look great and feel really well made. Highly recommend.”

Susan B.

Manchester · 1 day ago

Purchased: Élise — Western orthopaedic boots

Sophie T.
Verified customer

“Light, easy to wear and the cut is so flattering. I reach for it almost every day.”

Sophie T.

Bath · 3 days ago

Purchased: Adélaïde — Floral casual dress

Eleanor C.
Verified customer

“The fabric drapes beautifully and stays cool on warm days. I'm already ordering another colour.”

Eleanor C.

Cotswolds · 2 days ago

Purchased: Iris — Fluid maxi dress

Diane P.
Verified customer

“Beautiful dress, even prettier in person. So comfortable I've worn it three weekends in a row.”

Diane P.

Bristol · 1 day ago

Purchased: Tess — Printed summer dress

Amelia R.
Verified customer

“The colours are stunning and the cut is brilliant. Plenty of compliments whenever I wear it!”

Amelia R.

London · 4 days ago

Purchased: Margaux — Bright floral dress

Patricia M.
Verified customer

“The sage green is lovely and the fabric is so soft. Sizing is spot on — I'm thrilled with it.”

Patricia M.

York · 2 days ago

Purchased: Claire — Sage floral dress

Caroline F.
Verified customer

“Lovely flowy boho dress, really comfortable. The print is so different from the high street — love it!”

Caroline F.

Edinburgh · 1 day ago

Purchased: Amandine — Bohemian floral dress

Helen S.
Verified customer

“Such an elegant blouse — looks lovely with jeans or smart trousers. Fabric feels light and beautiful.”

Helen S.

Cambridge · 3 days ago

Purchased: Juliette — Elegant summer blouse

A QUIET GOODBYE

After 23 wonderful years on Carnaby Street, the time has come to close the doors of Rowena London.

A recent diagnosis has changed everything for Rowena. She and James have chosen to step back from the shop — to slow down, to travel while they still can, and to make the most of every moment together.

As a final farewell, the entire collection is now available at deeply reduced prices. A heartfelt thank-you to every woman who has been part of this journey.

With love,
Rowena & James

Earrings
Blouses
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Frequently Asked Questions (FAQ)

Yes! We offer free delivery on all orders across the United Kingdom, no minimum spend required. Once dispatched, you'll receive a tracking number by email.

Standard delivery takes 7–12 business days. You can track your parcel at any time on our Track Your Order page.

No worries! We offer a 30-day return policy. Simply get in touch with us at support@rowenalondon.com with your order number and we'll guide you through the return process.

We work directly with European designers and manufacturers, cutting out the middlemen. This allows us to offer premium quality at accessible prices — without ever compromising on style or craftsmanship.

We accept Visa, Mastercard, American Express, Apple Pay, Google Pay and Shop Pay. All transactions are securely processed through Shopify's encrypted checkout.

FREE SHIPPING

FREE SHIPPING

Enjoy free delivery on all orders across the United Kingdom, with real-time tracking via Royal Mail.

CUSTOMER SUPPORT

CUSTOMER SUPPORT

Have a question, a return, or just need a hand? Our team is here to help you quickly and personally. Get in touch with us at: support@rowenalondon.com

30-DAY MONEY-BACK GUARANTEE

30-DAY MONEY-BACK GUARANTEE

At Rowena London, shop with complete peace of mind thanks to our money-back guarantee.

SECURE PAYMENT

SECURE PAYMENT

Pay with confidence using credit card, PayPal, Apple Pay, Shop Pay, and more.

FREE SHIPPING

FREE SHIPPING

Enjoy free delivery on all orders across the United Kingdom, with real-time tracking via Royal Mail.

CUSTOMER SUPPORT

CUSTOMER SUPPORT

Have a question, a return, or just need a hand? Our team is here to help you quickly and personally. Get in touch with us at: support@rowenalondon.com

30-DAY MONEY-BACK GUARANTEE

30-DAY MONEY-BACK GUARANTEE

At Rowena London, shop with complete peace of mind thanks to our money-back guarantee.

SECURE PAYMENT

SECURE PAYMENT

Pay with confidence using credit card, PayPal, Apple Pay, Shop Pay, and more.